While some environmental observers predict doomsday scenarios in which a rapidly increasing human population is forced to compete for ever scarcer natural resources, Bill McDonough sees a more exciting and hopeful future. In his vision humanity takes nature itself as our guide reinventing technical enterprises to be as safe and ever-renewing as natural processes.

Can't happen? It's already happening...at Nike, at Ford Motor Company, at Oberlin College, at Herman Miller Furniture, and at DesignTex...and it's part of what architect McDonough and his partner, chemist Michael Braungart, call 'The Next Industrial Revolution.'

Shot in Europe and the United States, the film explores how businesses are transforming themselves to work with nature and enhance profitability.

Length: 55 minutes

Directed by Chris Bedford and Shelley Morhaim
Produced by Shelley Morhaim for Earthome Productions

Forum Speakers:

Ann Bartz, BALLE and

Kevin Danaher, Global Exchange 

Admission: general - $8, $4 for seniors and New College students, payable at the Roxie box office two doors down. Additionally, a discount is available to qualified UAS members - for more info go to http://www.UAS.coop/join

After the Movie:
Prolong the conversation by walking down the block to ELIXIR, San Francisco's 2nd oldest saloon. ELIXIR offers $1 off any organic beer, wine or mixed drink when you show your UAS Green Movie Night ticket stub.

Come absorb some of the most insightful films, documentaries and commentaries across a wide spectrum of relevant topics of today and tomorrow at UAS Green Movie Night & Forum at the Roxie Film Center .